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Latin America Sales Director

Passionate for music and motivated to sell. 

Luis specializes in building relationships with key existing customers and newly added partners while working the phone and traveling on the road. His insight in providing great quality products for his customers, while building long-term relationships, ensures success for him with an outcome of satisfied clients. His passion for music and selling products to customers daily is what drives him to get the job done.

Born in Caibarien Villa Clara, Cuba, Luis went to school at Wright College in Chicago, IL, and studied Business Administration. His favorite area of consumer electronics is within 12V Mobile, Marine, Powersports, and Home Audio. Luis spent time in his career heading international sales at international brands and has been involved with consumer electronics for two decades now. In July of 2019, Luis M. Larralde joined Maxxsonics as the Latin America Sales Director.


Luis’s Best Piece of Gear
Between the old Denon, Hi-Fi system that I love, and the rich Bose home speakers throughout the house, it’s hard to decide.
Luis’s Dream Concert
There are so many, but I am going to have to go with Sir Elton John.