www.maxxsonics.com | info@maxxsonics.com

Vice President of Sales

Sam, or “Sammy the Bull,” as a few dealers down in Chicago know him, is a lifer in Consumer Electronics. Before joining the Maxxsonics team in 2013, Sam spent 13 years as an owner and operator of Spectrum Sales, an independent manufactures representative firm, covering the Wisconsin and Illinois markets.

While “repping” some of the major car audio and security brands of the last two decades, Sam worked in the field, helping independent 12volt and 110volt dealers grow their businesses. Sam was that guy that always showed up on Saturday morning to do new product training with coffee and doughnuts (or after hours with Cannoli and Beer). Store owners, sales staff, and installers all looked forward to Sam’s energy when he came in to show new products or even just help sell on a busy Saturday.

Before opening his Rep Firm, Sam spent 9 years in the auto security industry, connected to the Godfather of the Chicago auto security business who must remain nameless. Sam was focused on sales, product development, training, and helping expand dealer’s businesses push into new categories (like expediting with car dealers).


Sam’s Journey Started
Sam was returning home from college, seduced by a dream of going into the AAA program for the Chicago Cubs, while his Grandfather (a more practical and grounded real-estate investor) said, “While you’re waiting for that call, you can work in this car audio business in a building I own this summer.” That store was Musicar in Elmwood Park, IL and Sam has been dedicated to consumer electronics for his entire career. However, he still plays baseball and awaits…THAT CALL!
Sam’s Dream Concert
“Sam, like many music freaks at Maxxsonics, has the dream that can never be real. Sam would like to see the founding members of The Who, with Special Guests on guitar Carlos Santana and Eric Clapton.”