John looks to bring experience and perspective in the car audio, marine, and powersports markets.

Libertyville, IL – Effective Monday, November 9th, John Driscoll will be joining Maxxsonics USA as a Regional Sales Manager. While not being limited to just 1 region, John’s main focus will be on the nationwide network of powersports retailers.

On his new position, John Driscoll said, “Having worked with many of the current Maxxsonics team members in the past, some going back 20 years, I am excited to be back with a great team! The combination of almost 30 years’ experience in the consumer electronics and powersports industries makes this position a great fit. I am looking forward to expanding the Maxxsonics brands and sharing the impressive assortment of products well into the future.”

John has been a car audio hobbyist since 1986 and started participating in-car audio events in 1987, going on to IASCA Finals in 1990, 1991, 1992. John went on to start in Sales, in the consumer electronics industry, with Quality Auto Sound in 1991 and graduated from the University of Colorado Boulder in 1993 with a Bachelor of Business Administration (Marketing) degree.

Being one of the first in the nation to be certified as “MECP Installer First Class,” John worked for several CE retailers including Audio Express, Circuit City, and Ultimate Electronics. In 1997, he started with Current Marketing as a manufacturer’s rep for car and home electronics and continued up until 2009, when he became a National Sales Manager for Cerwin-Vega Mobile. In 2012, John entered the powersports industry with the Arthur Fulmer Companies (Memphis Car Audio and Fulmer Helmets) and looks to bring his many years of audio perspective and industry experience to the Maxxsonics family.

On the new hiring, Sam Dattalo, Vice President of Sales mentioned, “I was glad to have the opportunity to meet ‘J.D.’ in Arizona last weekend. I am very confident his business plan will be executed on time and excited to see him find and grow new Maxxsonics, independent dealers.”

On the new hiring, Brian Sherman, Vice President of Product & Marketing commented, “I’ve known John for nearly 20 years, and he’s proven to be a valuable asset to our industry. John’s unique experience in-car audio, marine, and powersports will bring a new perspective to current and prospective -Maxxsonics dealers. We’re certainly excited to have John join the team!”

As 2021 draws near, Maxxsonics USA is looking forward to having John come aboard bringing his experience and perspective in the car audio, marine, and powersports markets as well as his critical relationships in each industry.

About Maxxsonics USA

Established in 2001, Maxxsonics USA is a global leader in the mobile, marine, and Powersports audio industries specializing in designing and manufacturing power amplifiers, speakers, subwoofers, and accessories branded Hifonics, MB Quart, Crunch, and Autotek. Additionally, Maxxsonics USA is the premier OEM audio supplier of audio solutions/systems for Jeep Wrangler JL and Gladiator JT vehicles, Kawasaki off-road vehicles, and Polaris® off-road vehicles.

For additional information, go to the corporate website at