Latin America Sales Director

Latin America Sales Director Luis Larralde specializes in building relationships with key existing customers and newly added partners while working the phone and traveling on the road. Born in Caibarién in Villa Clara province of Cuba, Luis went to school at Wright College in Chicago, IL, and studied Business Administration. In 2019, Luis joined Maxxsonics USA, and his insight in providing high-quality products for customers while building long-term relationships ensures success for him with an outcome of satisfied clients. His passion for music and selling products to customers is what drives him to get the job done.

Luis’s Best Piece of Gear

Between the old Denon, Hi-Fi system that I love, and the rich Bose home speakers throughout the house, it’s hard to decide.

Luis’s Dream Concert

There are so many, but I am going to have to go with Sir Elton John.